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Month: June 2009

Using Twitter for Business

Using Twitter for Business

Have you considered using Twitter for your business? If it’s something you’re thinking about, you should check out Chris Brogan‘s post entitled 50 Ideas on Using Twitter for Business. It’s a distillation of his thoughts and ideas and provides a summary on what to expect and anticipate if you decide to go down this route. Here are some of the more poignant ideas:

  • Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
  • Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
  • You don’t have to read every tweet
  • Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
  • Twitter gives your critics a forum, but that means you can study them.

As you can imagine, there are more of these down at the actual post (45 more actually), and they provide some great discussion pointers if you’re organisation is looking to move into this space. It doesn’t matter if you’re working in Government, promoting a Medicare supplement or just running a single-person business, understanding the medium you’re trying to use if paramount and if you don’t do this, you’re running the danger of just wasting your time.

So head down to the blog and read: 50 Ideas on Using Twitter for Business

A closer look at your information channels

A closer look at your information channels

How do you communicate with your clients? Your suppliers? Your stakeholders? If you take a look at your organisation, you’ll see a very different picture to the one you would have seen 10 years ago, heck, even a couple of years ago. The world around us is changing and the way we view and consume information changes even more rapidly than ever. I came across a really good post that talks just about this information consumption pattern with respect to consumers and the different channels they have been using to consume information. Here’s a graphical view of what the post talks about:

One particular aspect is the prediction of how things will change over the next 10 years with a greater push towards social channels and the demise of traditional media. The net effect, however is that organisations need to take a long hard look at the ways they disseminate information to their stakeholders and how this trend is going to affect them. It doesn’t matter if you’re selling garden planters or ballet shoes or golf clubs, interacting with your customers on the channels they inhabit is critical to the success of your company, service or product. That’s why this information is so poignant, which is put quite succinctly in the opening paragraph of the piece:

These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?

Read the complete post here: Where is everyone?

WiManx: Intelligent Marketing

WiManx: Intelligent Marketing

Ale of Man: The party only stops for a change of pants

What’s the best way to get people to talk about your services and products? Provide something that creates a buzz about the service you provide. I’m not talking about a company trying to sell blackhead remover by tapping into the celebrity market; but rather using something new and innovative that makes people talk about you. I was lucky enough to see something like this happen quite recently here in the Isle of Man.

My current Internet Service Provider, WiManx put together a great service for people who are here for the TT races. One of the attractions on Island is a massive Beer Tent that is set up by Bushys; they have live music ever night and provide a meeting and drinking venue for all the bikers who come to the Island. WiManx set up a free service providing streaming video over the web from 3 different points in the tent, as well as free WiFi for everyone present.

So, how has this worked to Wimanx’s advantage?

  • It’s created a massive conversation item around the Island. Bushy’s Tent is an icon that anyone who visits the Island for TT knows about, and WiManx have linked their name with the success of the tent. This goodwill flows down to users of their service who’s behaviour is reinforced through this action.
  • It puts WiManx in the forefront of people’s minds when talking about advances in technology. Previous webcam exploits around TT on the island involved static cams that refreshed every few seconds. WiManx has blown that out of the water with a choice of live streams at a great resolution
  • It shows off products they offer. One of their products is the provision of a WiMax connection which offers broadband over-the-air at speeds comparable to SDSL. It’s a valid showcase to show potential clients what can be done with their products.
  • It opens up a new market to them. In the future; when someone wants to offer streaming media services, they will be perceived as the leaders in the local market based on their success over TT.

I’ve been using their ADSL service for a couple of years now and I’m more than satisfied with the service and support they offer, so I wish them the best of luck. In the meantime; if you want to watch what’s happening down at Bushy’s Tent, check out the live webcam feed.