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Tag: business 2.0

The Secrets of Marketing in a Web 2.0 World

The Secrets of Marketing in a Web 2.0 World

Excellent article on WSJ about marketing in a Web 2.0 World. It’s a distillation of conversations the researchers had with a number of key people involved in leveraging the new social tools available on the Web. Here’s what they recommend: Don’t just talk at consumers – Work with them through the marketing process – The new paradigm is all about engagement. The audience isn’t passive any more, involve them in your process, from idea generation all the way to product feedback. Give…

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Online vs Bricks and Mortar

Online vs Bricks and Mortar

A topic my friend Leo and I often talk about is how online businesses compare to bricks and mortar ones. Here is some insight he had about how you can start to compare the two: In hard times people get a little bit more creative about making money. As there is less money to go around one wants to insure that what one has can go a long way. One might be tempted to visit markets and a sell some products or…

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A time for new business models

A time for new business models

Interesting post today on Techcrunch about the current debate around copyright law and Viacom’s $1 billion lawsuit against YouTube. I’m not going to enter into the merits of whether Arlington is right or wrong, but instead focus on that last paragraph of the post: …it’s time for copyright holders to rethink their business models. The winners won’t be the companies that win or lose billion dollar lawsuits. It’ll be the companies that throw out everything that’s come before, and build…

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