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Lessons learnt from Butlins

Lessons learnt from Butlins

Image by Gordon McKinlay via Flickr We spent a weekend at Butlins in Skegness recently and it was interesting to see some of the things their marketing team and strategy have put in place. Here are some great things I saw: Focusing on the target market: First of all, who are the target market at Butlins? Well, they have a number of segments they attract, but each of these was catered for individually. If you’re a kid, there’s a whole…

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