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Tag: customer involvement

Carpe Diem

Carpe Diem

An interesting post on Whooah.biz recounts the story of Glenmorangie, a Whiskey maker in Scotland who managed to seize the day and make turn an unfortunate situation around. Here’s the story: Scotland Glenmorangie distilleries found that they had accidentally mixed the wrong sort of whisky. Faced with a dilemma they come up with a clever campaign; they used a direct mail marketing to ask for an official pardon and sold the whisky as a collectors item. The campaign generated a…

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