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Targeting the right audience

Targeting the right audience

It’s hard to underestimate how hard the correct targeting can be. Some products are intended for the mass market, so targeting isn’t such an issue, but the small the niche you operate in, the more important targeting can be. For example, if you sell trade show exhibits, then it’s useless advertising them on TV, and your market is quite small; and you can get a better response if you can attract the attention of your prospective customers, maybe by advertising…

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