When your market disappears
Here’s an interesting development that emerged today. Google has announced a free turn-by-turn navigation product, which is placed bang square in TomTom and Garmin‘s target market. As you can imagine this has wrecked havoc to the share price of existing sat nav companies. It’s a tough reminder that your market share can be here one day and gone the next. Innovation is the name of the game here, and unless these companies have something new and exciting that consumers will…