Participating in online conversations

Participating in online conversations

I came across an interesting post on Allan Paterson’s blog (he’s the head honcho at the client I’m working for). It’s a government-related post with guidelines about how civil servants should approach social networking. Here are the points:

  1. Be credible
  2. Be consistent
  3. Be responsive
  4. Be integrated
  5. Be a civil servant

What struck me about them was how easily they can be applied to any sector trying to educate it’s members on social networking (okay, the last one would need to be reworded). At the end of the day, it’s all about credibility and transparency, if you lose those, then social networking will only cause you more pain.

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