An interesting question that came to mind today was whether it’s easier to market a product or a service. I was thinking that product benefits may be easier to articulate; but a service may be something that is easier to persuade a customer that they need. For example .. it isn’t too hard to persuade someone that they need life insurance and persuade them to get some life insurance quotes. At the same time, if someone needs to buy baby clothes, well, it’s a need that you have to fulfill, there’s no way to get around that.
I suppose it does depend on what sort of product or service you’re selling, but personally I would prefer to be pushing a product that people need .. than a service that no one really wants.