Interesting post today on Richard Branson’s blog by one of his colleagues who talks about how innovation was the key component behind making the Virgin brand so successful. My favourite line is right at the bottom:
One of the key things I have learnt from Richard over the past 15 years or so is always challenge. Challenge your business to innovate by asking the unaskable, challenge industry norms and always ask, why? And then more importantly, why not?
I concur with Jayne-Anne, who wrote the post, about how innovation is sometimes lumped together into the same camp where technology lives; but in reality can apply to anything that disrupts the status quo. Anything that prevents a process from following the same linear motion that has been running for days, months or years has the potential to provide you with competitive advantage. Don’t get me wrong, there’s always risk attached to change. But without change, challenge or questions a business stagnates, ends up living in the past and is doomed to failure (The recent demise of Woolworths is a case in point here). You can read the whole post by Jayne-Anne Gadhia here.
So, the question is .. when was the last time you were disruptive?