Onstar: Leveraging new technologies for market penetration

Onstar: Leveraging new technologies for market penetration

OnStar Corporation

Here’s an interesting blend of technologies. OnStar, the GM in-vehicle technology for car-person integration is supporting integration to Twitter, allowing car drivers to Tweet from the comfort of their cars using voice recognition. I personally have a Garmin GPS unit in my car, but it doesn’t even do voice recognition.

It’s a great geeky use of technology, but to me it also represents a car manufacturer using technology to try and differentiate it’s offering from that of it’s competitors. This will attract two segments; those who really love technology and want to play with it; but also those those who respect the fact that GM is looking for ways to enhance their driving experience.

Great work from GM .. I love seeing companies innovate where no one else has innovated before.

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