One thing that is starting to annoy me recently is the new policy that some UK retailers are adopted whereby they charge for plastic bags. It’s not that I have a problem paying for the minimal charge for the plastic bag, but the fact that they are using an environmental concern to boost their profits. The money they charge for the bags might really go towards an environmental cause; but the reality is that they’re passing on one of their…
Is your brand on Twitter yet? If not, you might want to grab is to stop squatters taking it over. Reading through a blog post on squatted brand username on Twitter it’s quite clear that there’s an increase in people taking up brand names without really being out there to represent the brand. Whether they’re being used to hold the brand owner at ransom; or whether they will try and sell products through affiliate links is anyone’s guess. The reality…
I came across a post on a website or an Orange County tech support firm called Defining You, in which they talk about the importance of establishing your identity online. I think I want to take their article one step further though. They talk about the importance of getting a domain name that reflects who you are and your brand but nowadays that’s not enough. The reason is the rise of social networks. It’s not just enough to get your…
Strategic planning is a valuable exercise for most businesses, however it is also laced with risk due to the scope of the activity. I came across a great article that talks about the four most common fatal flaws in this process and wanted to share it just to spread the word. Here are the most common fatal flaws in strategic planning: Skipping Rigorous Analysis: Performing incomplete analysis (or skipping the analysis step) is a sure recipe for disaster. Make sure…
I came across a great article the other day called So, You want to be an Entrepreneur. It raises the question of what sort of person you need to be to be a successful entrepreneur. Given that a number of people are being made redundant based on the current climate, it’s only natural for people to apply themselves to the possibility that they may be able to set out on their own. But there are a number of questions that…