Is your brand on Twitter yet? If not, you might want to grab is to stop squatters taking it over. Reading through a blog post on squatted brand username on Twitter it’s quite clear that there’s an increase in people taking up brand names without really being out there to represent the brand. Whether they’re being used to hold the brand owner at ransom; or whether they will try and sell products through affiliate links is anyone’s guess. The reality is, they’re not owned by the right people though.
Twitter can be an excellent medium to promote your brand on; so stop worrying about your office furniture and start thinking about how to engage with your customers, suppliers and other stakeholders.