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Month: July 2009

Help find Nigel

Help find Nigel

I came across a really amusing marketing piece by the Weetabix Food Company where an advert on TV shows them using a minimising gun to make their mini Weetabix and the operator accidentally gets minimised. The advert encourages you to help Find Nigel by visiting a purpose built website. The website guides you through a few inane games, but always reinforcing the chocolately goodness that the new Weetabix Mini have. I thought it was a really good and cohesive marketing…

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Marketing as an encompassing function

Marketing as an encompassing function

I was thinking about my previous post, which was about our recent visit to Butlins and was thinking about the pointers that I picked up from the trip. I think the major take away was the success of Marketing as an encompassing function. You see, many organisations see marketing as a means to an end, a way to get clients through the door, a way to attract their attention. The great thing about our experience seemed to be the fact…

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Lessons learnt from Butlins

Lessons learnt from Butlins

Image by Gordon McKinlay via Flickr We spent a weekend at Butlins in Skegness recently and it was interesting to see some of the things their marketing team and strategy have put in place. Here are some great things I saw: Focusing on the target market: First of all, who are the target market at Butlins? Well, they have a number of segments they attract, but each of these was catered for individually. If you’re a kid, there’s a whole…

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