There’s a lot in the news today about the profit that energy companies are making. Now, while it’s fine for companies to make profit, the man in the street takes a dim view of companies that make exorbitant profit and his expense. And this is just how this energy profit is seen. Wholesale prices have dropped, while retail prices have stayed pretty much level and consumers are feeling cheated by what has happened.

Perception is a very strong thing, and just like you need to do employee screening before you hire someone new, it’s always worth keeping an eye on public perception. your PR team should know all about this, so I’m surprised these big companies have been caught out like this.