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In a tough economy, budget brands are king

In a tough economy, budget brands are king

It’s a bit of a no brainer really, but in tough times businesses that specialise in providing their customer with low cost products tend to do better than others. I had this thought when I was reading an article about Zenni Optical. It’s a company that sells eyeglasses starting at $6.95. Add $4.95 for shipping to the US and you have the cheapest pair of prescription glasses you can get anywhere. So, how does Zenni Optical manage to keep their…

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