Interesting snippet of news today where it seems like Google is looking to acquire Valve, an entertainment software provider reknowned for gems like Half-life and Counter-strike boasting a portfolio with over 20 million retail units sold worldwide (Valve games account for over 80% of the PC online action market). Lots of folks seem to be curious as to why this Google may be pursuing this acquisition, but a source claims that Google is really after their content distribution network.
There are another two reasons why Google may be after this juicy company. First of all the talent it hires are responsible for some amazing work and could do wonders for Google’s Lively offering. The other option is that it opens up the door to in-game advertising, something Google doesn’t seem to do much of yet. Whatever it is, this space will certainly be fun to watch, as long as Google doesn’t just sit on it and do nothing.
