Browsed by
Tag: internet

The ease of buying online

The ease of buying online

Technology has come forward leaps and bounds in the last few years and as more retailers make the leap to the online world, there’s more and more choice online. The reason behind the thought is that my wife recently bought a vacuum cleaner online. She didn’t give more than a cursory glance the the local retailers and popped straight online. Price was one reason, but the main driver was the sheer choice of vacuums that she could choose online. She…

Read More Read More

Play that niche

Play that niche

One advantage that the Internet brings to Business is the ability to focus exclusively on a particular niche. The reason behind this thinking is that the Internet allows you to scale your clientèle to a global level so reducing the focus of your business to a small segment still remains commercially viable. So, for example, an online jeweler can target customers who are interested in titanium or tungsten rings, omitting the standard gold or diamond segments. Or you may seek…

Read More Read More