One advantage that the Internet brings to Business is the ability to focus exclusively on a particular niche. The reason behind this thinking is that the Internet allows you to scale your clientèle to a global level so reducing the focus of your business to a small segment still remains commercially viable.
So, for example, an online jeweler can target customers who are interested in titanium or tungsten rings, omitting the standard gold or diamond segments. Or you may seek treatment information on Plantar Fasciitis from a website that deals exclusively with footwear and foot conditions, rather than visiting a pharmacy who will not have detailed information about your condition.
It’s all pretty interesting when you think about the scope it gives potential retailers in the area. It allows organisations and individuals to become experts in a particular subject-matter rather than trying to generalise to increase their sales.