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Tag: Marketing and Advertising

A touch of class from M&S

A touch of class from M&S

Interesting experience a couple of days ago when we placed an online order on Marks and Spencer‘s website. We ran into a problem where we had a couple of coupons to use and the website would accept only one. We sent an email to customer services and they took care of the problem for us. The really interesting thing was one line that they added to the email response they sent: Thanks for getting in touch and I must compliment…

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Targeting the right audience

Targeting the right audience

It’s hard to underestimate how hard the correct targeting can be. Some products are intended for the mass market, so targeting isn’t such an issue, but the small the niche you operate in, the more important targeting can be. For example, if you sell trade show exhibits, then it’s useless advertising them on TV, and your market is quite small; and you can get a better response if you can attract the attention of your prospective customers, maybe by advertising…

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