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Never underestimate the power of giving something away

Never underestimate the power of giving something away

Interesting article in The Reg talking about how Electronic Arts (EA) decided to run a promotion giving away free fuel. The result: gridlock. From the article: Another great moment in the annals of computer game PR stunts today – Electronic Arts caused gridlock this morning by offering £40 of free petrol to punters in Finsbury Park, north London. In retrospect, it probably was to be expected, but do you think it really achieved their aims? Sure people are talking about…

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