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Tag: public relations

An opportunity missed

An opportunity missed

Image via Wikipedia I had an interesting experience with a local company recently. I bought some tickets online from the Steam Packet website, our local ferry company. Anyway, we’re off to Butlins, so booked a ticket to go over with the car, two adults and a child. Anyway; it turns out that after I booked the tickets I found out that Arthur is still classed as an infant not a child and I needn’t have bought a ticket for him….

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Never underestimate the power of giving something away

Never underestimate the power of giving something away

Interesting article in The Reg talking about how Electronic Arts (EA) decided to run a promotion giving away free fuel. The result: gridlock. From the article: Another great moment in the annals of computer game PR stunts today – Electronic Arts caused gridlock this morning by offering £40 of free petrol to punters in Finsbury Park, north London. In retrospect, it probably was to be expected, but do you think it really achieved their aims? Sure people are talking about…

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