Focus on the Strategy
A great post on Seth Godin’s blog reminds us of the importance of Strategic Thinking when looking at your plans. Seth comments about how easy it is to get lost in focusing on tactical moves, while moving away from (or not having articulated) their strategic intentions. It’s the old adage of missing the wood for the trees, tactical decision are more tangible than strategic intentions and thus more seductive. It’s also easier to measure tactical actions, thus giving the impression…