We’ve all seen the disastrous consequences of the earthquake in Haiti and it’s nice seeing the response of individuals and communities doing their part and contributing donations and funds to the victims. The corporate world has also been chipping in and we’ve seen donations by Coca Cola and Bank of America of $1 million apiece. Donations by UPS, Walmart and other organisations are also contributing to this pile.
Of course, it’s easy for the corporate world to appreciate the hardship natural disaster can cause. You only need to talk to owners of New Orleans hotels french quarter to get a feel of how helpless once can feel in these circumstances. Business is all about understanding what risks you are exposed to, but sometimes something comes out of left-field that you would never expect.