How good are you at selling yourself? Your products? Your accomplishments? Well, if you’re not all that hot, it’s best to start working on it. This was the message I read when digesting a recent article on Business Week called Lessons from Google’s Underwhelming Nexus One Show which analyses the recent announcement on the Google Nexus One phone and in particular compares it to the iPhone announcement 3 years ago. Delivering your message is one of the critical factors you are continually assessed on, by customers and peers; so it’s worth taking note and making sure you can do this effectively. It’s not just a matter of throwing promotional products at people and hoping that something will stick, successful delivery will always be key in any walk of life.