Social Media and Your Business

Social Media and Your Business

It’s funny how sometimes something sticks in your head as an action or placeholder for something you want to do. Well, a few months ago I had heard my friend Sherrilynne talk about a set of stages that organisations go through in their jounrey to adopting Social Media. I ended up digging around and found her source, a most excellent post by Brian Solis called The 10 Stages of Social Media Integration in Business.

In a nutshell, the 10 stages are:

  • Stage 1: Observe and Report
  • Stage 2: Setting the Stage
  • Stage 3: Socialising Media
  • Stage 4: Finding a Voice and a Sense of Purpose
  • Stage 5: Putting Words into Action
  • Stage 6: Humanizing the Brand and Defining the Experience
  • Stage 7: Community
  • Stage 8: Social Darwinism
  • Stage 9: The Socialization of Business Process
  • Stage 10: Business Performance Metrics

It’s a thought provoking piece, and if you read nothing else today, read THIS. And I mean really read it; don’t skim through it, savour every word and ponder on its significance. It will give you a deeper understanding of the journey we’re all heading through.

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