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Tag: Social Media

Come share your Social Media experiences

Come share your Social Media experiences

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If you’re based in the Isle of Man, then you might be interested in a Social Media themed event next Thursday 13th September. It’s a meet-up of Social Media Club who meet every Third Thursday for a casual lunch. Everyone who comes is interested in some shape or form of Social Media, be it blogging, microblogging, social networks etc. With social media entering every part of our lives, both personal and professional, it’s a great opportunity to meet and discuss…

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The truth about social media

The truth about social media

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There’s been a lot written about social media and its impact on organisations today, but it’s easy to be caught up in the hype and dedicate a disproportional amount of effort into tapping into the medium. This may make sense of some businesses, but not all. For example, if you’re company selling a specialised form of rv warranty, then you may think that social media may be a good way to get in touch with your niche, but once you…

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Creating a Social Media Plan

Creating a Social Media Plan

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I came across an interesting post the other day that puts together an action plan of how one should tackle a new social media engagement, specifically around a marketing engagement. Here are the steps it defines: Understand what social media is: First of all you need to learn about social media and the different channels that make it up. Remember that these change over time. Twitter wasn’t important a year ago and who know what will be next year. Understand…

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Social Media helps you drill down

Social Media helps you drill down

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I was reading an article called A Business Marketer’s Guide to Social Media which has some interesting thoughts. It’s almost a year old, which is a very long time in an emerging market, but it puts forward an interesting point. Social Media helps businesses get more granular in their approach to customer service. This increased granularity is extremely important in today’s marketplace. There’s no debate that the market has moved from mass markets to mass customisation to personalisation of products…

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