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Category: social networking

Networking opportunity in the Isle of Man

Networking opportunity in the Isle of Man

If you’re reading this blog, I can only assume that you’re interested in blogging, and possibly other forms of user-generated content and social media. If so, and if you’re based in the Isle of Man, you might be interested in coming out to network with the Social Media Club who meets on the Third Thursday of every month. Here are the details: Next week is the third Thursday of August and that means that the Isle of Man Social Media…

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A closer look at your information channels

A closer look at your information channels

How do you communicate with your clients? Your suppliers? Your stakeholders? If you take a look at your organisation, you’ll see a very different picture to the one you would have seen 10 years ago, heck, even a couple of years ago. The world around us is changing and the way we view and consume information changes even more rapidly than ever. I came across a really good post that talks just about this information consumption pattern with respect to…

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Social Media helps you drill down

Social Media helps you drill down

I was reading an article called A Business Marketer’s Guide to Social Media which has some interesting thoughts. It’s almost a year old, which is a very long time in an emerging market, but it puts forward an interesting point. Social Media helps businesses get more granular in their approach to customer service. This increased granularity is extremely important in today’s marketplace. There’s no debate that the market has moved from mass markets to mass customisation to personalisation of products…

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Participating in online conversations

Participating in online conversations

I came across an interesting post on Allan Paterson’s blog (he’s the head honcho at the client I’m working for). It’s a government-related post with guidelines about how civil servants should approach social networking. Here are the points: Be credible Be accurate, fair, thorough and transparent. Be consistent Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times. Be responsive When you gain insight, share it where appropriate. Be integrated Wherever possible, align online participation with other…

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