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Tag: business

Product Announcements and Stock Price

Product Announcements and Stock Price

Image via Wikipedia It’s been interesting to watch Apple’s stock price over the last few days and over the last few hours since the iPad has been announced. Yesterday was characteristed by a steady increase in price, probably as the market started to feel the anticipation around the product launch. As the product was being announced the market dipped as it didn’t seem as exciting as everyone thought. However, when the price point was announces; a price point that would…

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Removing the service element

Removing the service element

Image via Wikipedia I’ve had a flight cancellation with RyanAir recently and it got me thinking about how much low-cost companies actually save by removing the service element from their offering. Traditionally, companies have always sought to minimise costs and increase efficiency; whether it’s by reducing product complexity or using call center outsourcing, but doing so by removing the service element was a pretty bold move. The fascinating thing is that the net result has been the usurping of the…

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ReboundTag – Never lose your bag again

ReboundTag – Never lose your bag again

photo credit: kagey_b If you’ve ever had to travel for business, you know all about the risk of luggage going missing on your trip. But you don’t know the real dismay and the sinking feeling in your stomach that comes from realising your bag hasn’t made it. Most of the time, your bag gets found, but sometimes it doesn’t and you can kiss all your belongings goodbye. You may get something back from the insurance, but the sentimental value of…

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A touch of class from M&S

A touch of class from M&S

Interesting experience a couple of days ago when we placed an online order on Marks and Spencer‘s website. We ran into a problem where we had a couple of coupons to use and the website would accept only one. We sent an email to customer services and they took care of the problem for us. The really interesting thing was one line that they added to the email response they sent: Thanks for getting in touch and I must compliment…

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Projecting the proper image

Projecting the proper image

Image by norwichnuts via Flickr Have you ever considered that your clients may get the wrong idea of what your business is all about? Perception is pretty important and the impression that clients get of you can be tantamount to getting new business. Whether you’re talking about your store front, or even something as simple as your office supplies, all aspects that your clients meet should have a consistent image that reinforces your brand. Can you think of any good…

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Focus on the Strategy

Focus on the Strategy

A great post on Seth Godin’s blog reminds us of the importance of Strategic Thinking when looking at your plans. Seth comments about how easy it is to get lost in focusing on tactical moves, while moving away from (or not having articulated) their strategic intentions. It’s the old adage of missing the wood for the trees, tactical decision are more tangible than strategic intentions and thus more seductive. It’s also easier to measure tactical actions, thus giving the impression…

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