Image by Gordon McKinlay via Flickr We spent a weekend at Butlins in Skegness recently and it was interesting to see some of the things their marketing team and strategy have put in place. Here are some great things I saw: Focusing on the target market: First of all, who are the target market at Butlins? Well, they have a number of segments they attract, but each of these was catered for individually. If you’re a kid, there’s a whole…
How do you communicate with your clients? Your suppliers? Your stakeholders? If you take a look at your organisation, you’ll see a very different picture to the one you would have seen 10 years ago, heck, even a couple of years ago. The world around us is changing and the way we view and consume information changes even more rapidly than ever. I came across a really good post that talks just about this information consumption pattern with respect to…
What’s the best way to get people to talk about your services and products? Provide something that creates a buzz about the service you provide. I’m not talking about a company trying to sell blackhead remover by tapping into the celebrity market; but rather using something new and innovative that makes people talk about you. I was lucky enough to see something like this happen quite recently here in the Isle of Man. My current Internet Service Provider, WiManx put together…
I was reading an article called A Business Marketer’s Guide to Social Media which has some interesting thoughts. It’s almost a year old, which is a very long time in an emerging market, but it puts forward an interesting point. Social Media helps businesses get more granular in their approach to customer service. This increased granularity is extremely important in today’s marketplace. There’s no debate that the market has moved from mass markets to mass customisation to personalisation of products…
Interesting post about how simple measures to keep your customers engaged can work wonders for your business. Here are some options to keep in mind: Actively promote recommendations Promote your business through networking Build ‘host relationships’ Create a newsletter These are all relatively cheap options that can help you give your business a boost in the time it needs it. Remember, you don’t need anything sophisticated like live video streaming solutions to get people interested in what you do. All…
Excellent article on WSJ about marketing in a Web 2.0 World. It’s a distillation of conversations the researchers had with a number of key people involved in leveraging the new social tools available on the Web. Here’s what they recommend: Don’t just talk at consumers – Work with them through the marketing process – The new paradigm is all about engagement. The audience isn’t passive any more, involve them in your process, from idea generation all the way to product feedback. Give…