I came home today to find an some interesting advertising material from one of the leading car insurers in the UK. What caught my attention (which was probably as was intended) was the fact that ther advertising material had some interesting personal information used all over it. For example, a photo of a car in the marketing brochure had the same number plate as my car. The road sign next to what was supposed to be the street where I…
I was watching a snippet from Fox Business News on a company called www.salesconx.com which consists of a marketplace where companies can look for introductions and sales leads supplied by sales professionals all over the country. Here’s the video: The company is described as “LinkedIn meets eBay” which is an interesting concept. Companies bid for the services of sales professionals who are independent agents, not employed by Salesconx. It’s great seeing these new marketplaces emerge and providing a platform for…
Some jobs are easier than others, even if they are pretty similar. Take for example working on the sales team of a company that has a monopoly in a certain product. Marketing in this case is rather easy as it involves maintaining the image of the company and persuading people that the company is really serving them the best they can. On the other hand there are the really tricky marketing roles. For example, take Pepsi, basking forever in Coca-cola’s…
A lot has been written about how effective a proper marketing campaign can be; however the corollary of that is also very true. A botched advert can turn people away, negatively damage your brand and have long term repercussions on the life-cycle of your product. You tend to see companies taking evasive action from this sort of negative marketing when a celebrity has been disgraced and Marketing Advertising companies start pulling out their contracts. For example, Kate Moss lost an…
An interesting question that came to mind today was whether it’s easier to market a product or a service. I was thinking that product benefits may be easier to articulate; but a service may be something that is easier to persuade a customer that they need. For example .. it isn’t too hard to persuade someone that they need life insurance and persuade them to get some life insurance quotes. At the same time, if someone needs to buy baby…
Readers of this blog will know I’m a great fan of Seth Godin, a marketing guru who has published numerous books and is also a world renowned speaker. I managed to find a video of a talk he gave at Google last year. It’s full of great ideas and excellent advice, so here it is for your viewing enjoyment: Great huh?